#sheinhaul was the fashion haul hashtag that received the most views on TikTok as of April 2022. Videos in the hashtag accumulated approximately 4.8 billion views, an unsurprising lead as Shein hauls popularized the trend. Among e-commerce companies, Amazon's haul video hashtag had the second most views, at 968 million, followed by ASOS haul videos with 131 million.
Number of views on hashtagged TikTok haul shopping videos from e-commerce fashion brands worldwide as of April 2022 (in millions)
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Bloomberg (Bloomberg Opinion @opinion). (April 11, 2022). Number of views on hashtagged TikTok haul shopping videos from e-commerce fashion brands worldwide as of April 2022 (in millions) [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1360450/tiktok-online-fashion-brands-haul-video-views/
Bloomberg (Bloomberg Opinion @opinion). "Number of views on hashtagged TikTok haul shopping videos from e-commerce fashion brands worldwide as of April 2022 (in millions)." Chart. April 11, 2022. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1360450/tiktok-online-fashion-brands-haul-video-views/
Bloomberg (Bloomberg Opinion @opinion). (2022). Number of views on hashtagged TikTok haul shopping videos from e-commerce fashion brands worldwide as of April 2022 (in millions). Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1360450/tiktok-online-fashion-brands-haul-video-views/
Bloomberg (Bloomberg Opinion @opinion). "Number of Views on Hashtagged Tiktok Haul Shopping Videos from E-commerce Fashion Brands Worldwide as of April 2022 (in Millions)." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1360450/tiktok-online-fashion-brands-haul-video-views/
Bloomberg (Bloomberg Opinion @opinion), Number of views on hashtagged TikTok haul shopping videos from e-commerce fashion brands worldwide as of April 2022 (in millions) Statista, https://www.statista.com/statistics/1360450/tiktok-online-fashion-brands-haul-video-views/ (last visited May 15, 2024)
Number of views on hashtagged TikTok haul shopping videos from e-commerce fashion brands worldwide as of April 2022 (in millions) [Graph], Bloomberg (Bloomberg Opinion @opinion), April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1360450/tiktok-online-fashion-brands-haul-video-views/